Rolls-Royce Motor Cars are repositioning themselves into a new brand world, going from being just a maker of luxury cars into becoming a luxury house.
To catalyse the change we rewrote the rules of how you should behave owning a Rolls-Royce Phantom.
Single-minded, abrupt and unapologetic, this film is rejection of rules, preconceptions, and expectations.
Done at Rankin with Vicky Lawton, Julia Salotti and Laura Cooper. Shot by Rankin.