In 2017 New Balance launched its new global campaign My Future Self.
The campaign features videos and letters the athletes penned to themselves highlighting the goals, the drive and the values that they embody to be the best
was asked to work on the UK look & feel to stick on England Cricket, Joe Root, Heather Watson and Callum Hawkins.
Using existing brand assets I redesigned the campaign lock up, integrated handwriting pieces to highlight the athlete's personal voice, built a colour palette based on the sports environment and worked on a unique photography treatment.
Social campaign for the launch of a brand new product: Speed It Up, a blow dry accelerator.
Pairing with a content creative I did from concept to crafting.
We shot everything and I worked on retouching and design in about 4 days.
Take a look at the live campaign here.
I was working in H-57, a fresh small studio in Milan, when TBWAItalia - where I previously worked for 10 months - asked H-57 to design a series of vintage style press ads for Gazzetta dello Sport to sell a dvd collection of the most unforgettable world cup matches.
This project has won a Bronze at ADCI 2014 Award for Art Direction.
For 6 months I worked at Elvis, cutting paper for Cadbury's social campaigns. Under the directions of the art director I built micro mini world around real pieces of chocolate. Designed, cut, built, shot, retouched on my own. That was fun!
(Chocolate proper food retouching after I put all my fingerprints on it, exceptionally done by Keith Moodie)
For the celebration of Diwali we made 4 videos to post on Rubicon's Facebook page.
Social creative: Dan Davis
Art direction & design: Jessica Ardizzone
Director & editing: Frederick J P Shelbourne
Photography personal project.
Emerge PLC and Mango Productions Ltd were 2 separate companies working together in Ethiopia on a project called Yegna Bet through the Nike Foundation.
Yegna Bet has the purpose to entertain, and to give girls in Ethiopia greater opportunities to fulfill their potential.
The 2 companies became one and they needed a fresh and exciting new logo to talk to young audience.
In 2015 I haven't been swimming or wearing a swimsuit neither. In the summer I had the pleasure to study at the University of the Arts in London, where I took a course in Book Illustration.
Also, I discovered old documentaries about olympic divers and that liberating "splaaaaaash" became a little obsession.
This Little Book Of Noise came up just like that.
This poster is a personal thank you to Trevor Beattie which without knowing it, when he told us about his adventures in the South Pole, inspired me more than anything during my time at BMB.
In January 2016 I went by myself to Bali for 20 days.
Crazy, unexpected, beautiful and unpredictable things happened.
I took some pictures. I wrote some stuff.
Young Cannes Lions 2017.
24 hours Print brief for Safe Passage.
While working at BMB I had the pleasure to meet Mark Denton, giving a talk about his adventurous career above and beyond advertising.
With Ben Lambert and Alex Mawby I made this poster for the event.