Batiste launched a new range of dry shampoos with different USPs for different hair types and wanted to go out with a bang - but also show how to simply use the product.
Rethink Dry Shampoo heroed each product through simple metaphors and bold colour, trading the category's usual stereotypes and safe demos for something more playful and self-aware.
Role: Creative
Agency: BMB agency
As a creative and art director I came up with the concept and the metaphors. Then I created a different visual world for each product that would be translated into the film set design and the social campaign themes.
I also worked very closely with Vicky Lawton, my director & photographer of choice for this campaign, to portray our hero women beautifully un-staged and just as natural as possible against simple block colour backdrops.