Well before the rise of AI, while working on the Mercedes-AMG pitch, I found myself facing the impossible task of finding interesting images of AMG cars online to use as mood imagery in our creative proposal and pitch deck.
So, together with Rankin, we decided to just shoot our own.
We rented a car for a day, our in-house set designer built us a box with screen walls and a mirrored floor, we drove the car inside, loaded up a mix of videos and images, and that was that.
(We won the pitch.)