Well before the rise of AI, while working on the Mercedes-AMG pitch, I found myself facing the impossible task of finding punchy vibrant images of AMG cars online to use as mood imagery in our creative proposal and pitch deck.
So, together with Rankin, we decided to just shoot our own.
We rented a car for one day, got down into the in house studio, our in-house set designer built us a screen walled box with a mirrored floor, we drove the car inside, we played a selection of videos and images I found… Then, under my watchful eye 👀, Rankin did his thing.
The moodboards did more than making the deck look good, they created a world. And we won the pitch.