Before AI made this easy, I was struggling to find punchy, vibrant Mercedes-AMG imagery for our pitch deck.
So, together with Rankin, we just decided to just shoot our own.
We rented a car for one day, got down into the in house studio, our in-house set designer built us a screen walled box with a mirrored floor, we drove the car inside, we played a selection of videos and images I found… Then, under my watchful eye 👀, Rankin did his thing.
The moodboards didn't just make the deck look good, they created a world. And we won the pitch.
Role: Creative
Agency: Rankin Creative