In their SS23, LOEWE created a series of pixelated pieces.
When the pieces launched online, with people already widely talking about them, we were tasked to customize the collection page on their site in order to enhance the experience and keep people engaged.
In addition to creating a custom pixelated LOEWE logo and animation for the header, we developed glitch effects on the page, playful interactions with the images, pixelated packaging and animations bringing the packaging to life.