De Beers Jewellers needed to reaffirm their position as the leading authority in diamond jewellery, shifting perception from diamond supplier to masters of jewellery creations.
As a creative and creative director, I was tasked with developing an ambitious storytelling piece that would, in a short time, illustrate the unwavering dedication to excellence, from a diamond’s origin to the final jewellery piece.
Produced for a global scale, with fashion photographer Sabine Villiard, still life photographer John Bennet and film director Anders Jedenfors, we created: one hero film; 22 shorter films for online, social, and retail; 36 images to serve worldwide OOH, press, online and social.