Rolls-Royce needed to reposition its brand to appeal to a younger luxury audience.
“Rules Rewritten” takes the old, stuffy, and legendary Rolls-Royce “rule book” and flips it on its head. A simple new brand narrative with striking impact.
The campaign not only helped Rankin Creative win the Rolls-Royce account but also won over Gwendoline Christie, who was thrilled to star as our protagonist, far from your typical Rolls-Royce driver.
AN EXTRACT OF THE CREATIVE PROCESS BELOW
AND WHEN IT CAME TO THE EXECUTION…