Rolls-Royce needed to reposition itself for a younger luxury audience.
I wrote "Rules Rewritten," flipping the brand's old, stuffy rulebook on its head with a sharp new narrative.
This campaign helped win Rankin Creative the Rolls-Royce account, and won over Gwendoline Christie, who starred as a protagonist far removed from the typical Rolls-Royce driver.
Role: Creative
Agency: Rankin Creative
AN EXTRACT OF THE CREATIVE PROCESS BELOW
AND WHEN IT CAME TO THE EXECUTION…