Each year, the British Fashion Council’s NEWGEN programme celebrates emerging designers for their creativity and distinctive vision.
I developed the creative direction for the Class of 2024/25 portraits.
The idea was to hint at each designer being “in flow” a key moment in our talent’s creative process, their career, and their growth.
Charlie Cummings and I worked side by side on set, capturing the designers in low shutter-speed to express energy, change, and a sense of evolution that defines new talent.
The selected designers were:
AARON ESH / ANCUTĂ SARCA. / Charlie Constantinou / Chet Lo / DERRICK / Di Petsa / Harri / JOHANNA PARV / Karoline Vitto / Kazna Asker / Leo Carlton / LUEDER / MASHA POPOVA / Paolo Carzana / Pauline Dujancourt / Steve O Smith / The Winter House / TOLU COKER / YAKU