La Roche Posay was launching a new full coverage foundation with the highest sun protection of 85 SPF. And because it’s backed by dermatologist it’s also packed with great ingredients.
In a world of multi-steps multi-layer skincare routines, Anthelios Ultra Cover+ SPF 85 does it all in one single layer.
Paid social campaign for Brazil and Latin America.
Role: Creative Director
Agency: Seventeen
Below a small extract of the creative process and art direction moodboards.