FULL PROJECT COMING SOON
Working closely with founder Matilda Barrowcliff, I led the creative direction of the brand identity for soon-to-launch outdoor brand Margot launching November 2026.
Together we positioned Margot as an outdoor brand designed around the female body, as a wardrobe system, and engineered with the same craft and intent as the world's most technical brands.
The visual identity is built around the idea of “Stone and Stem”. A balance of technicality and softness, fluidity and precision.
This project was part of the Mother’s startups incubator programme, Eggbox.
FULL PROJECT COMING SOON
Agency: Mother Design
Role: Creative Director